Americans who own tablet devices such as the iPad or Galaxy Tab use them frequently, a new study finds. According to research conducted by the Pew Research Center and The Economist Group, the 77% of tablet owners who use the device daily are on them an average of 90 minutes a day.
[More from Mashable: Apple Newsstand Drives 268% Increase in Digital Subscriptions at Conde Nast]
What are those tablet owners -- a category that now includes 11% of U.S. adults, according to Pew's estimates -- doing with their devices? After browsing the web, which two-thirds of tablet owners do on their tablets on a daily basis, the most popular activities are checking email (54%) and reading news (53%). One in four access social networks through the device, and a third play games on a daily basis. Another 17% read books, and 13% watch movies or videos.
Echoing findings from a similar study from the BBC, Pew found that tablets inspire broader and deeper news engagement. A third of users say they are turning to new sources for news on their tablets, and 42% regularly read in-depth news and articles on their devices.
[More from Mashable: Apple Could Release TV Set in 2012 [REPORT]]
Getting tablet owners to pay for this content is another matter, however. A mere 14% of those who regularly read news on their tablets have directly paid for content on the devices. Twenty-three percent do, however, pay for a print subscription that includes digital access -- meaning that more than a third are paying for news access in some form or other.
Typically, tablet news readers are accessing news primarily through the browser (40%). Another 21% are perusing news mainly through apps -- which perhaps suggests that publishers should invest greater resources in developing tablet-friendly versions of their websites and web apps, rather than apps formatted for operating systems like Android and iOS.
Image courtesy of iStockphoto, sjenner13
This story originally published on Mashable here.
matt ryan matt ryan ricky gervais golden globes real housewives of new york justified mildred pierce cam newton
No comments:
Post a Comment