Kingston Mobile Marketing: 6 Reasons Why Text Message ...

That technology is SMS (text messaging) and it?s now being used by small business owners to reach their perfect customers without landing in the junk email folder, without being thrown in the bin, and without being ignored on TV or radio.?

Around 3.5 billion text messages are sent and received every day, which is more than the number of cellphone calls being made.

Today, we see inboxes full of never-opened email messages from marketers, yet at the same time, 97% of all SMS marketing messages are opened (83% within one hour) according to the latest research.?

Here are 6 reasons that show why SMS marketing is essential for small businesses today:

1) Reach

70% of the world's population has a mobile cellphone or device to receive SMS messages. 80% of cellphone subscribers use SMS regularly. Research also shows most mobile users keep their phones turned on over 80% of the time.

2) Bullet Proof

Despite all the other ways we can communicate today, such as Facebook, Twitter, email, apps, Skype, text messaging remains the most popular. Not only is it more widely available and often more affordable than other technologies, but it?s easy to use.?

3) Proven Advertising Channel

For many years, SMS has been widely accepted as a valid marketing channel by consumers, with many companies using SMS to keep in touch with offers, updates and special deals for their customers. However, with the distraction of the internet, many businesses continue to overlook the sheer untapped nature of SMS marketing. You can use this to your advantage.

4) Visibility

SMS remains largely clutter free, in comparison to the average person?s inbox. Your marketing messages have much more visibility and a much greater chance of being read.?

5) Flexibility

Besides sending basic 160 character text messages, SMS marketing can also include digital content such as animations, ringtones, pictures, logos, wallpapers and money-off coupons or vouchers.?

6) Cheaper Than Other Advertising

Once you have a database of customer?s cellphone numbers, you can continue to send out messages on a regular basis. The cost of sending these messages can be far more affordable and produce a greater ROI than running a newspaper, radio or T V advert. Remember that even though it?s not as cheap as email marketing, you?ll enjoy greater visibility, perfect audience targeting and guaranteed delivery; qualities you can?t expect from other platforms such as print or web advertising.

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? Mobile Marketing Consultant and Strategist Barry Macdonald helps local business owners connect with their customers and clients using mobile marketing technology while increasing their profits and lowering their advertising costs. He is founder and President of the Macdonald Mobile Marketing Group, which includes Kingston Mobile Marketing, FindItInKingston.com, Text 4 Deals Kingston, and Mobile Marketing Services Canada.?

He is also the author of the book "The Complete A to Z Mobile Marketing Guide For Canadian Business" available on Amazon.

As we now start a fresh new year, please consider Kingston Mobile Marketing as your source for a complete done-for-you mobile solution. Mobile Website creation, QR Code development, or if you're looking to capture the attention of the rapidly growing mobile audience for your business please call us today to discuss our new text message marketing program, "Text 4 Deals Kingston".?

You can now send exclusive offers and special deals directly into the hands of eager customers and clients who have actually requested this information. You will not find a more targeted form of marketing anywhere, and it literally will cost you pennies compared to other advertising venues.

For more information about text message marketing, and what our Text 4 Deals platform can do for your business please visit:

Source: http://kingstonmobilemarketing.blogspot.com/2013/02/6-reasons-why-text-message-marketing.html

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